ACPA is participating in a series of social media campaigns this week on the always important topic of work zone safety. Special social media images and messages have been created to encourage social media followers to urge motorists to pay attention, be careful, slow down and avoid distracted driving in and near construction work zones.
The National Work Zone Awareness Week is led by the FHWA and supported by transportation agencies, groups and companies comprised of transportation-construction interests, highway users, labor unions, and others who share both the care and concern for workers.
ACPA supported this by using materials from the FHWA, as well as images and messages related to our pavement industry and the companies that support highway and roadway construction. A number of related campaigns are also organized and implemented this week. Some of the most common of the various social media tags are: #NWZAW, #Our Roads, #OrangeforSafety, etc.
ACPA also joined forces with NAPA and 18 other trade associations to rally around the cause of informing the social media audience of both the statistics related to work zone accidents and incidents, as well as dangerous behaviors to avoid while driving through or near construction work zones. The campaign and its social media tag are called #WatchForUs.
ACPA also supported Earth Day this week, posting messages that remind people of the unparalleled sustainability benefits of concrete pavements. The campaign gave us the opportunity to reflect upon and recognizes a few of the many long-life pavements across the United States. Earth Day postings on a wide range of topics appear with the social media tag, #EarthDay2020.
ACPA extends its thanks to all the members, chapter personnel and others who are actively engaging in these campaigns, and of course, for those who supported the T&I Committee’s #ToThoseWhoKeepUsMoving campaign on Tuesday.
There’s still time to participate in the work zone safety campaign, so ACPA encourages members to post messages about this important cause as often as you can this week, using the tag #WatchForUs.