The newly formed Marketing & Communications functional committee held its first formal meeting by web conference last Friday.
Sarah Bazey, Committee Chair, and Ernie Peterson, Vice-Chair, led the meeting with support from staff liaisons Scott Mueller (marketing) and Bill Davenport (communications). Sarah set the stage for the meeting by sharing a quote: “Data makes you credible; stories make you memorable,” and adding, “We need to become better story tellers.”
The group watched a brief video that explains the broad role of functional committees, as well as how they interface with recently reimagined market committees, as well as the Strategic Advisory Committee, whose role has also been refined.
Sarah and Ernie then led a discussion covering the top three things the top 3 things we need to focus on to build member engagement, as well as the key characteristics about ACPA that have established or will establish the association as a leader in the transportation-construction community. The questions generated good discussion and ideas among the participants, who were selected based on their marketing and communications expertise and talents. Scott and Bill provided a high-level overview of major marketing and communications program elements.
The full committee is comprised of: Sarah Bazey, SIMPLEX; Ernie Peterson, Ash Grove Cement Co., Bill Davenport, American Concrete Pavement Association; Scott Mueller, American Concrete Pavement Association; Mike Coughlin, McCarthy Improvement Co.; Steve Friess, Milestone Contractors. LP; Kevin McMullen, Wisconsin Concrete Pavement Association; Patrick Redd, BASYS Processing; Heather Steffek ACPA-New York Chapter; Stephanie Sulcer, LafargeHolcim; Frank Surianello, Surianello General Concrete Contractor, Inc.; Lori Tiefenthaler, Lehigh Hanson, Inc.; Tom Tietz, California/Nevada Cement Association, and Amy Wedel, Florida Chapter/FC&PA.