ACPA is supporting The Transportation Construction Coalition (TCC) and its 31 member organizations in a targeted advertising and awareness campaign designed to encourage Congress to make new infrastructure investments as the major catalyst for economic recovery in the wake of COVID-19.
The primary message of the campaign is that reopening, renewing and revitalizing the economy starts with passage of a robust, multi-year transportation bill that creates jobs and keeps goods and services like medical supplies quickly moving to their destinations–now and for decades to come, according to a TCC press release.
The campaign’s message is directed at two audiences: legislators and their staffs on Capitol Hill and the four primary leaders who are critical to final passage of infrastructure investment legislation. The leaders are House Speaker Nancy Pelosi (D-CA), House Minority Leader Kevin McCarthy (R-CA), Senate Majority Leader Mitch McConnell (R-KY), and Senate Minority Leader Charles Schumer (D-NY).
The campaign features four components: cable TV, digital TV, Facebook ads and digital ads. In support of the campaign, ACPA is posting social media posts on Twitter and Facebook.
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