PCA las week announced its Shaped by Concrete, a new educational campaign to increase awareness of the sustainability, resiliency and durability of concrete made with cement.

The campaign will feature stories based on these themes, exploring how these construction materials shape the world around us to make our communities, cities and country better. In the site’s news section, a number of stories provide interesting, informative stories about how cement and concrete are contributing positively to the world around us.

There has never been a more important time to explain how and why concrete became – and continues to be – the material of choice for virtually every type of construction through its positive impacts on society, PCA says. This campaign is particularly timely and relevant, given the impacts from climate change, growing populations and accelerating urbanization creating demand for safe, affordable housing.

“As we prepare for the challenges future generations face, concrete will be even more critical to building a sustainable world for tomorrow,” says Mike Ireland, president and CEO of the Portland Cement Association. “Concrete is the most durable, resilient, available and affordable material in the built environment, supporting sustainable economic, social and environmental development priorities, and the Shaped by Concrete campaign is how we’ll tell that story to stakeholders and partners.”

Shaped by Concrete will focus on key themes often overlooked and underrepresented in conversations and media coverage of cement and concrete, including their ability to meet sustainable development goals, decrease costs from natural disasters, and assist with key societal challenges, such as our nation’s housing crisis.

“We are excited to share bold, compelling stories of how we can make the world a better place, shaped by concrete,” Ireland says. For more information on cement and concrete, and to explore the Shaped by Concrete campaign, visit www.shapedbyconcrete.com.

Photo depicts a view of the Shaped by Concrete website. The site features a growing collection of stories, infographics and other interesting, informative (and often under-reported) details about cement and concrete.