ACPA, NRMCA, and PCA staff members met at ACPA headquarters in Rosemont on May 5 to discuss where it makes most sense to work in unison toward common goals.
ACPA President/CEO Gerald F. Voigt, P.E., presented a basic framework for the discussion, noting that by its very definition, collaboration involves working toward a common goal. With that, the associations agreed to explore the following:
- Combined Annual Report of Market Metrics – The associations will determine if they can report cement and concrete market metrics jointly on a single dashboard, with each contributing data and working together to provide the necessary analysis and comparative reporting.
- Collaborative Messaging in Promotional Literature – Beginning with literature for the Concrete Sustainability Hub at the Massachusetts Institute of Technology (CSHub), the associations agreed to collaborate on messaging so the pieces best represent the concrete paving industry (ACPA), the cement industry (PCA), and the ready-mixed concrete industry (NRMCA). These materials may also be co-branded with logos and association contact information. In general, the associations also will consider this approach for certain promotional literature and flyers that focus on concrete paving and related topics.
- Coordinated Trade Show/Exhibit Activity – The associations will look at upcoming national or regional trade shows and exhibits attended by public officials, and determine the best strategies and messaging to reach these specifiers and influencers. Historically, the associations and/or their regional/state affiliates have participated separately in these events, which include the AASHTO annual meeting, National Association of County Officials, and American Public Works Association.
- Increased Committee & Task Force Participation – The associations agreed to mutual participation by staff members in the committees and task forces of the respective organizations. The aim is to further improve communications and participation among the three industry groups.