ACPA and 19 other highway and transportation construction organizations* will join forces to build awareness of work zone safety during the week of April 20 through 24.
The organizations will be using a campaign, “Watch for Us,” to draw attention to the more than 700 people killed in roadway work zones, according the the watchfor.us website. Their plan is to inform highway and roadway users of the dangers of distracted driving in and near construction work zones. The group will use social media and other communications, as well as a toolkit that includes infographics, social media tools, testimonials, and other resources.
“Roadway work zones use a variety of warning systems, barriers, and other traffic controls to make certain drivers and work zones stay separated, but it just takes a moment of distraction for an accident to happen and for lives to be changed forever.”
ACPA encourages all members, chapters and technology partners to join in the campaign. Look for the hashtag #WatchforUs, and engage in the campaign by following ACPA on Twitter and Facebook during the week of April 20.
* American Association of State Highway and Transportation Officials, American Highway Users Association, American Road & Transportation Builders Association, American Road & Transportation Builders Association, American Traffic Safety Services Association, Asphalt Institute, Asphalt Pavement Alliance, Associated Equipment Distributors, Associated General Contractors of America, Association of Equipment Manufacturers, Foundation for Pavement Preservation, Green Building Initiative, Highway Materials Group, Laborers Health & Safety Fund of North America, National Center for Asphalt Technology, National Stone, Sand & Gravel Association, State Asphalt Pavement Associations, The Road Information Program, and Women of Asphalt.