Using captivating images, a vibrant musical track, and only a few words, the Global Cement and Concrete Association’s signature video tells an exceptional story about how concrete makes lives better and contributes societal benefits to the worldwide community.   

The 2-1/2 minute video begins with a dynamic presentation of some of the major performance features and benefits of concrete and then transitions to a presentation of how concrete makes lives better.  The video reminds us that concrete is vital to our past, present and future. 

Please follow this link to view the video, or alternatively, view it in ACPA’s YouTube channel at: (Select the “Why Concrete Pavements” playlist to see this and other signature videos.)