On Tuesday this week, ACPA national, Chapters, members and allied association partners joined the U.S. House of Representatives’ Transportation & Infrastructure (T&I) Committee in what was aptly called a “Twitterstorm.”
The massive social media effort on the Twitter social media site was intended to recognize and thank people who keep the nation moving, with special emphasis on people working in the fields of transportation and infrastructure.
For ACPA, it was an opportunity to recognize members and others who continue to work on the grade or other workplaces to help the nation manage through the COVID-19 pandemic.
The concrete pavement industry is, of course, essential to keeping the nation moving, so ACPA created a web page and sent emails to staff, members, Chapters and others to encourage participation.
T&I Committee staff launched the large-scale communications effort at 1 p.m. (EDT), and by the end of the day, hundreds of messages were posted. The campaign used the tagged message #ToThoseWhoKeepUsMoving to rally participants around the important and timely message.
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