ACPA and HMG Allies Roll Out Social Media Campaign
ACPA played a lead role in co-developing the Highways Materials Group’s “Highways Drive America” campaign. The campaign is aimed at informing and influencing Congress to pass a robust highway bill, which will not only accelerate economic recovery and provide sustainable economic growth. The FHWA says for every billion dollars invested in infrastructure, there are 13,000 jobs created.
The campaign is focused on federal legislators, as well as other stakeholders to urge them to voice support of bringing infrastructure investment to the forefront. The campaign consists of a video (featuring ACPA projects), an infographic, and six video posts designed for social media. The posting began last Thursday and will run for the next couple of weeks. Follow us on Twitter (@paveconcrete) or LinkedIn to see the whole campaign package.
* The Highway Materials Group is comprised of eleven national associations, representing companies that provide the construction materials and equipment essential to building America’s roads, highways and bridges. The HMG associations’ members employ tens of thousands of men and women in well-paying American jobs, and support increased investment in America’s surface transportation network. Members include: American Coal Ash Association; America Concrete Pavement Association; American Traffic Safety Services Association; Associated Equipment Distributors; Association of Equipment Manufacturers; Concrete Reinforcing Steel Institute; National Asphalt Pavement Association; National Ready Mixed Concrete Association; National Stone, Sand & Gravel Association; Portland Cement Association; and Precast/Prestressed Concrete Institute.
Follow this link to see ACPA’s government affairs repository.