A new ad campaign urges Congress and the Trump administration to develop and pass this year a robust transportation infrastructure investment package and implement a permanent fix for the Highway Trust Fund (HTF).
The campaign, “Congress: Fix Our Infrastructure Problem Now,” was developed by the Transportation Construction Coalition (TCC) and Americans for Transportation Mobility (ATM).
The campaign began Monday with an opinion piece in POLITICO asking the Nation’s leaders for a renewed commitment to “invest financially in America’s transportation infrastructure.” The piece also features digital ads that connect to the TCC’s website. To call attention to America’s transportation challenges, the opinion piece includes examples of deteriorating bridges and roadways that were forced to close recently in northern California, outside Boston and in downtown Chicago.
The two-month campaign will culminate in a 30-second television spot (“Stuck”) that begins airing in May in Washington, D.C., in the run up to the TCC’s Washington fly-in and National Infrastructure Week.
The digital and TV ads outline the groups’ top two priorities:
Priority 1: Provide an expanded and sustainable way to pay for future HTF-supported investments that keep pace with our Nation’s growing infrastructure.
Priority 2: Expand HTF resources for projects that ease traffic congestion, improve safety and support long-term economic growth.
The opinion piece concludes: “A generational opportunity to turn blueprints and big thinking into a 21st century infrastructure network stands before us. Congress and the President need to get moving.”
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